Your audiences can include people and companies who have not visited your website.
The same audience supports advertising and sales outreach. Meta has direct audience sync. Google Ads and LinkedIn receive ready-to-load files, while sales receives named contact and company records.
Start with recent research.
Audiences reach back up to 10 days at the start.
New data arrives daily.
From research to audiences and contact records.
Describe your customers.
Tell us what you sell, who you want to reach and where you sell.
Choose relevant research topics.
Specialized categories and research scores help focus the audience around your products, services and market.
Receive audiences and contact records.
Your first delivery reaches back up to 10 days. Fresh data arrives daily.
Put them to work in ads and sales.
Sync audiences to Meta, upload files to Google Ads and LinkedIn, and give sales contact records through supported workflows or export.
Write ads that fit the research.
People research products for different reasons. Use the topic to decide what your ad should explain.
| Research | Example topic | What the ad can explain |
|---|---|---|
| Learning the basics | What a type of product does. | How the product helps with the problem. |
| Comparing options | Differences between product types. | What you sell and who it suits. |
| Researching suppliers | What a supplier offers. | Product details and how to contact your business. |
Research shows interest in a topic. It does not prove that a person is ready to buy today.
Use each audience in a campaign.
Plan for first-time visitors.
Make sure the landing page explains your offer to someone who has not encountered your business before.
Review records in a spreadsheet.
Google Sheets has direct sync for teams that work with records in a spreadsheet.
Choose a destination page.
Link the ad to a page about the product or service featured in the campaign.
Review the results.
Use your ad reports and CRM to see how people respond to each campaign.
Give sales contact records to act on.
Find people and companies researching what you sell before they reach your website. Give your sales team named contact records from that audience for relevant outreach.
Enrichment adds company, industry, size, location and role details where available. Send records to HubSpot and HighLevel through supported workflows or export.
Bring the product and buyers you want to reach.
- The product or service you sell.
- The topics buyers research when comparing what you sell.
- The buyers and markets your business serves.
- The ad platforms and CRM your team uses.
- The company and role details your team needs for follow-up.
A few good questions.
Yes. The individual audience list holds up to 5,000 contacts. It is billed monthly.
Yes. Initial setup is included with every package.
Starter includes up to 10,000 leads a month. Growth includes up to 30,000. Enterprise is scoped to confirm fit.